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商品編號： 9-610-031 出版日期： 2010/02/25 作者姓名： Pisano, Gary P.;Wagonfeld, Alison Berkley 商品類別： Operations management 商品規格： 23p 再版日期： 地域： South America;California 產業： Electric power generation;Other manufacturing 個案年度： 2009 -
商品敘述：
In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris'' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped to have commercial product available in 2011; however, he realized that pursuing both chemicals and fuels added even more complexity to a business that was already executing multiple development steps in parallel. The case looks at the various strategic and operational decisions facing Melo as he planned the company''s optimal commercialization strategy.
涵蓋領域：
Small & medium-sized enterprises;Entrepreneurship;Growth strategy;Technology;Marketing;Energy;Innovation;Product development;Natural resources;Strategy;Project management;Operations & processes;Risk management
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